In today's speed-of-light internet economy, Top Floor Technologies was created to help companies understand how to integrate and capitalize on the opportunities created by the internet. Focusing on helping its clients integrate the internet into their overall business plans, Top Floor Technologies (TFT) is uniquely positioned to help companies identify the best opportunities for meeting their business needs. TFT simplifies the ever-increasing complexities of developing an e-business strategy for its clients and the appropriate technology plans for executing it. It takes experts to build powerful e-business strategies, and TFT brings to its clients' businesses the most capable people in the industry in internet business strategy, business-to-business advertising, and internet and database technologies.

As powerful as technology is as a business tool today, TFT understands that the real point of technology is to add value to its clients' businesses—and that means developing the business technology tools that are appropriate to the business strategy, not simply conforming a strategy to available technology. Our clients know that we're developing tools that help them work quickly, easily and more effectively, whether we're creating and implementing database functionality into their dynamic web initiatives or creating simple, easy-to-use applications to allow content managers to keep their websites fresh and up-to-date.

Our imperative to minimize e-business complexities is best seen in our Insertrix™ content-maintenance software, applications that do away with the need for technical savvy and programming know-how for updating website content. But as effective a tool as Insertrix™ can be for most of our ad agency and design firm partners and their clients, we also excel in customized content-maintenance applications, knowing one-size-fits-all means one size fits most. Beyond Insertrix™ and custom content-maintenance solutions, TFT also applies its expertise to database-driven Web functionality and back-end internet integration.

Our design firm and ad agency partners have learned first-hand that TFT can help them strengthen their client relationships through internet technology solutions which, however varied, share one key trait: they add value to their business relationships.